Austin.Reed

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Williams Visual Solutions

We got to check out Williams Visual Solutions, which gave us a great view into the logistical side of commercial printing. Bubba, the head honcho, gave us the grand tour.

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Once again, we were greeted by an old Linotype relic. They are so dangerous and beautiful with all those exposed moving parts and the capacity to melt lead and form type. I get chills every time I get to see one.

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Alot of the machinery looked somewhat familiar. Analog printing still exists, and this machine can etch plates 40 inches wide. We are talking multiple pages up at a time to keep up the efficiency of the presses. Most of WVS clients are outside of Chattanooga. This means that an efficient mailing center is necessary to keep clients satisfied. It was really interesting to hear how WVS is engaging with social media to advertise their business as well as with publications, i.e. Chattanooga magazine.

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